Next Steps
Training sessions will begin in June 2025, with dates and countries currently being finalized.
If you’re interested in attending or want your team to join, just send us an email at
and we'll keep you updated as soon as sessions are scheduled
Deliverables
A step-by-step AI sales playbook
Ready-to-use guides, prompts, and templates
A curated list of relevant tools and apps
Case studies and tool evaluation experience
A practical method for your real-world business
A certification badge to showcase your skills
Ongoing updates to keep your knowledge current
Your Trainers
The lab is delivered by Lemon Operations business makers — senior experts in IT solution sales, with hands-on experience in transforming go-to-market approaches using AI.
Because they are business experts first and AI specialists second, Business Makers help you navigate AI tools efficiently—so you don’t waste more time searching for the right tools than you save by using them
Stay Up to Date
AI evolves fast — and so will your training.
Every attendee gets 6 months of free content updates.
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New tools and applications
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Updated guides and prompts
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Emerging use cases and best practices
Open Lab
2 half-days
Remote format
Multi-company
900€ per person
Open Lab Premium
2 half-days
Remote format
Multi-company
3 individual sessions
1500€ per person
Custom Lab
2 half-days
One company
Full customized
Unlimited attendees
9000€ per company
Practical, Hands-On Learning
This training goes beyond theory. Throughout the sessions, you’ll work through:
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Real-life case studies
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Practical exercises to evaluate tools for your own sales context
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Live application of AI prompts and workflows
By the end of the training, you will have tested methods you can immediately apply in your day-to-day sales process.
Who is it for?
IT experienced sales professionals
Pre-sales and account managers
Marketing and business development teams
Business managers looking to scale commercial performance
Cut through the hype. Deliver real results
Most AI trainings for sales focus on:
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A single tool or platform
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A narrow part of the process like lead generation
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Generic approaches not adapted to IT solution selling
This program is different
It’s the first AI training specifically designed for IT resellers, covering every key step of the sales process — from building sales plays to closing deals and collecting payments.
It’s practical, tool-agnostic, and created by experts who understand both AI and the realities of selling in the IT industry.
Each step of your sales process is reimagined through the lens of AI:
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Defining your best sales plays
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Finding the right customers
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Crafting sharp, relevant narratives
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Identifying and reaching decision-makers
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Launching AI-assisted sales campaigns
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Following up efficiently
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Navigating negotiations to win
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Securing customer loyalty and upsell
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Accelerating payment collection
Artificial Intelligence is reshaping how IT solutions are sold — bringing unprecedented speed, precision, and reach to every step of the sales process. But for most sales teams, the real challenge is time.
With so many AI tools and applications available, sales professionals often don’t have the bandwidth to explore them, test them, and adapt them to their workflow.
As a result, huge opportunities are left on the table.
The AI Sales Lab was created to fix that — fast.
This hands-on, business-focused training program is designed to give IT solution sellers a clear, structured, and immediately usable approach to applying AI across the full sales cycle.
3 Training Formulas
