When building “usage-ready” offers IT Companies should aim at creating a product concept that could at the same time drive customer demand toward a very industrialized framework while leaving space for some personalized options.
How is this feasible?
First of all, your usage-ready offer should be compliant with what Lemon Operations defines as the 5 Top Practices to become a Super-Hero. This will provide your Company with the industrialized framework you need to collect orders from customers within your target group, no matter where they are and no matter if they speak with one of your salesmen or not.
Once your offer is “usage-ready” you will need to ensure that main variances within your target group of potential customers are matched by offer options, in order to give the same freedom to use your offer to any member of your target audience.
Want to know how to do so? Drop an email to firstname.lastname@example.org and we will answer your questions…